Tyler thought of this idea after hearing about a Community Supported Ag program that had started up in Brookings, South Dakota. This CSA program would sell shares of produce for the summer during the winter months, and then plant vegetables on a certain amount of land. Each week its customers would receive a basket of the vegetables that were in season. Tyler looked at this business model saw a problem with it. Some of the customers were receiving vegetables that they did not like, or they were receiving too many vegetables. This is why Tyler set out to design a better CSA program to locate in Spencer Iowa. This program will essentially provide the customers with exactly what they want during the summer.

Tyler convinced Michael Barnett to join as a co-partner in the business to help with the operations of the business, and to design all the garden space. Michael with his Landscape Design and Geography major is the perfect match for the company. Together, Tyler and Michael strive to deliver the best produce in the most efficient way to ensure customer satisfaction during the summer.

After some time of actually planning out the business, Tyler and Michael set out to name the business. After thinking about it for a couple days, they started to focus on what the business actually was trying to do. They looked at the business's mission statement which is bettering community health by providing garden fresh produce, and the it's vision statement which is to take the work out of gardening by providing a service that does all the tilling, planting, weeding, watering, pruning, harvesting, and delivery of fresh produce to the customer. Tyler and Michael than looked at the overall picture of the business, and Michael finally came up with Personalized Produce. This name came about because that is essentially what this business is trying to do, to "personalize its produce."

After finally deciding on a name, Tyler and Michael started to design the business model around the name. The business is in existence to serve its customers during the summer. It strives to deliver the service that will supply it's customers with the best produce grown in the most efficient manner possible.

Personalized Produce

2001 W. 4th St.

Spencer, IA 51301